Product Explainers
What it is, who it is for and why it is better, shown rather than claimed.
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Explainers That Actually Explain
If your product takes a paragraph to describe, you are losing people in the paragraph. An explainer makes the same point in under ninety seconds.
Understood at First Glance
Explainer videos earn their place on homepages, pricing pages and in sales conversations, because they answer the question every visitor silently asks first.
The craft is in the reduction: naming the problem, showing the solution, and stopping before the viewer’s attention does.
- One message, delivered in under ninety seconds
- Problem, solution, proof, next step
- Captioned for silent autoplay
- Versions for site, ads and sales decks
What you get
Our Explainer Video Services
Formats suited to different products and different places in the buying process.
Service Explainers
Walking through how your service works step by step, which removes most first-call hesitation.
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Animated Explainers
2D and motion graphics for concepts that have no physical form to film.
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App & Software Demos
Interface walkthroughs that make a product feel simple before anyone signs up for a trial.
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Whiteboard Explainers
Hand-drawn style for processes and technical ideas that benefit from being built up gradually.
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Corporate Overviews
Who you are and what you stand for, for the homepage, pitch deck and recruitment page.
View moreReduce Until Only the Point Is Left
Every stakeholder wants their feature mentioned. Accommodating all of them is the reliable way to produce a video nobody finishes.
We hold the line on one core message, and park the rest for a follow-up video or the page the video sits on.
Most Viewers Have the Sound Off
Autoplay on websites and social feeds is silent by default, so a video carried entirely by voiceover communicates nothing to most of its audience.
We design the visuals and on-screen text to carry the message alone, with the voiceover adding to it rather than being required.
Portfolio
What We Have Explained
Explainer videos produced for software, services and physical products.
Process
How We Deliver
Kodex Designs believes in transparency every step of the way, keeping you in the loop with every executed plan.
Discovery
We get to know your brand, your goals, and the audience you intend to reach through conversations and discovery calls.
Strategy & Planning
We draft a tailored action plan with clear deliverables, timelines, KPIs, and the tools and platforms we will use.
Design & Build
Our team sets the plan in motion, and you are updated on progress at every stage of the build.
Launch & Support
We make every necessary retouch before launch. Only when you are satisfied do we go live — then we stay on for ongoing improvements.
FAQ
Frequently Asked Questions
What is an explainer video?
A short video, usually under ninety seconds, that makes a product or service immediately understandable to someone who has never heard of it.
What is included?
Script, storyboard, style frames, animation, voiceover, sound design, and the cut-downs needed for social and ads.
Where should we use it?
Homepage, product and pricing pages, paid campaigns, sales decks and email. The same production covers all of them.
How is it different from a product video?
An explainer is aimed at someone who does not yet understand the category. A product video speaks to someone already comparing options.
Struggling to Explain What You Do?
Tell us in a paragraph. We will turn it into ninety seconds.